ANNOUNCING THE PANTONE COLOR OF THE YEAR 2020
/PANTONE 19-4052 Classic Blue
Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.
A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.
Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.
CLASSIC BLUE IN FASHION
PANTONE 19-4052 Classic Blue is a poised and self-assured blue hue, elegant in its simplicity. Genderless in outlook and seasonless in endurance, this foundational anchor shade enables color mixes throughout the spectrum, yet at the same time, makes a strong statement on its own. Emblematic of heritage but at the same time highly contemporary, versatile PANTONE 19-4052 Classic Blue takes on distinct appearances through application to different materials, finishes, and textures from shimmering metallics, lustrous sheens, and high-tech materials to hand crafted mixes and more fragile fabrics.
CLASSIC BLUE IN BEAUTY
In the ultimate display of personal expression, PANTONE 19-4052 Classic Blue makes a dramatic statement for eyes, nails, and hair in a variety of finishes from glittery and glam to dusty matte.
CLASSIC BLUE IN HOME DÉCOR
Offering the promise of protection, PANTONE 19-4052 Classic Blue is a pervasive favorite for home. Creating a stable foundation on which to build, PANTONE 19-4052 Classic Blue injects creative confidence into interiors, transforming a space through unique color combinations and tonal statements. Easily applied across so many different materials, textures, and finishes, PANTONE 19-4052 Classic Blue is a dependable blue that can take you in many different directions, expressing tradition and elegance, as well as unexpected boldness.
CLASSIC BLUE IN GRAPHIC DESIGN AND PACKAGING
Because of PANTONE 19-4052 Classic Blue’s relation to the sky at dusk, something we see every day, it maintains a perception of dependability and constancy. A color we respond to viscerally as being trustworthy, PANTONE 19-4052 Classic Blue is an ideal shade for many applications in graphic design. This is especially true for packaging, where PANTONE 19-4052 Classic Blue conveys the message of credibility and reliability that today’s consumers are connecting to.
